The 4 Important P’s of Digital Marketing

Search Engine Optimization (SEO) is one of the most confused and misinterpreted terms in the world of marketing. Many people think that SEO is just a technique that anyone could easily learn and do. But the truth is that SEO is one of the most important parts of marketing, especially digital marketing. In fact, in every part of the world, you can find SEO services. Try to find a firm that offers SEO assistance near you and surely, you can see one. Just type your place followed by the phrase “SEO services” – for example: Kelowna SEO services.


Digital Marketing and 4 the P’s


The usual and traditional definition of marketing is simply “putting the right product in the right place, at the right price, and at the right time.” But the truth is that the complexity of the word “digital marketing” can be very powerful. The 4 P’s of a business helps us here by focusing on these four key areas, which are:


  • Product
  • Price
  • Place
  • Promotion


SEO is not enough to say that you have a very good strategy in the field of marketing. Remember that even though you have the capital, the good place, the right people, but you don’t know the 4 important P’s of digital marketing, your business will be nothing.



The product here can be a material thing or a service that your firm provides. It is important to answer the following questions: Who are your customers? What are their goals? What jobs do they have to perform that you could do better? What are their pains? How does your product help your customer


Understanding your customers and how your product relates to their needs is necessary to your pricing and promotion of your product or service. Remember that your product or service is the foundation of your marketing approach.



Price is intrinsically tied to value. But the price must also consider established price points in your market or industry. If you are too expensive, your product won’t sell, no matter how desirable it is. If you are too cheap, profit margins will suffer and you will earn nothing.


Pricing is fundamental, and you need to thoroughly consider price points to ensure you can deliver the service but still make a profit.



Make your business known by establishing a good place not just physically but also in the Internet world. Try to answer the following questions: Where will customers look for your product? Will your customers search for you? Will you generate business through offline channels or in person? Does your marketing mix include a combination of online and offline marketing channels?



There are different strategies you can make with promotions. However, the main factor here is that you must know where will you get your marketing messages in front of your prospective customers? Will it be through search engines? ads? Social networks? Online banner advertisements? Press? TV? Direct mail? Billboards?